MEDIA RELATIONS

Having a data base with the key journalists and with the relevant channels (online / offline / broadcasted); Constant communication with journalists; Creation of special press materials for every media channel; Facilitating the communication between the company’s leader and the journalist; Identifying the key opinion leaders and winning their trust and goodwill delivering at need relevant content; Delivering constant content, new information, updating their agenda with important events and launching campaigns; Interviews and closed meeting with most important journalists; Strategies for making the journalist trustworthy; Monthly monitoring with all the media appearances in PDF format and an excel table which evaluates the quality of the appearances.