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OUR DREAM is to ACCOMPLISH YOUR DREAM.
AND IF FOR THAT WE HAVE TO TRAVEL THE WORLD AROUND... WE’LL DO IT
Because it FIXES, SOLVES, REPAIRS, ASSUMES, has a personal approach and it’s cost effective!
It’s BUILDING IMAGE, exercising an un-neglected influence over the society, THROUGH PERSUASION, not manipulation.
No matter how you choose to communicate, using key opinion leaders - two step flow of communication, direct approach, lobby, CSR, A WISE PR STRATEGY INFLUENCES THE OPINIONS, obtaining in time the change of the attitude, behavior, RAISING A QUESTION MARK EVEN OVER YOUR PERSONAL BELIEFS!
Depending on the services or the products, PR activity is sustaining also the sales department, helping in time at SALES INCREASE!
EVALUATES AND IT IS MEASURABLE! Because it’s credible and it’s sending tailor- made messages to the audiences, according with background and the cultural paradigm of each category of public.
In this way, it is certain that every target has the necessary skills to UNDERSTAND THE MESSAGE!
In the end, the receiver is delivered exactlyTHE MESSAGE WE WANTED!
PR IS TAKING THE CONTROL AND SO DO YOU! It’s preventing, solving, anticipating the change of behavior of the final client, or it’s preparing the field for implementing new successful strategies. It’s personal, close, has human touch, it’s the ground, but alsoTHE GLAMOUR OF PUBLICITY.
Why media buying through PR?
Because IT OBTAINS BETTER PRICES and the usual methods of advertising become special PR projects which will DELIVER ENOUGH RELEVANT CONTENT FOR THE AUDIENCE.
PR is the interface between the company and its target, is a force which disseminates the information, creating a context for it, adding relevance, making it count and CREATING THE STORY THE AUDIENCE WANT TO HEAR.
The communication strategy is always tailor made, MATCHING THE PRODUCT OR THE SERVICE TO ITS TARGET!
It’s required at any level of the business!
DESIGNATES PRESIDENTS, PULLS DOWN GOVERNMENTS, IT STARTS OR JUSTIFIES WARS!...
communication with the media it’s not only about press releases, we use all the time tactics as round-up stories, interviews, feature reports, contests, offering the necessary content to the editors, identifying in this way the perfect shape to deliver the message to the audiences.
out of the box concept and the tactics around it from trigger to thank you note, all these tiny details and shades are creating the story, guaranteeing an unforgettable event.
ART & COPYWRITING
our current communication mediums are stimulating all of our senses, but the visual impact has a wide coverage. The graphic material and the message have to provoke a new emotion to the receiver, or to appeal to a potential sensitivity, assuring the message retention.
building or brand identity consolidation through materials and actions with impact, unitary and coherent. All the promotional materials should not deflect from the vision and the brand communication.
we start with research to understand the fields dynamics, we analyze the brand, the products, the services, the organizational culture, global communication, the context, the target and after that we propose a tailor made action plan meant to achieve the aimed advantages in the long term.
interaction, the consumer’s closeness to product, call to action, brand awareness and increasing sales, are only a few of our main targets.
the well-known and common tactics of the marketing mix which work every time, can be adapted in attractive actions not only pushing the sales on a determined period of time, but they will succeed to create a tradition, an in-store or online story!